Showing posts with label Chipotle Mexican Grill. Show all posts
Showing posts with label Chipotle Mexican Grill. Show all posts

Thursday, May 20, 2010

Trying to Understand Chipotle



Chipotle Mexican Grill
27221 La Paz Rd.
Laguna Niguel, CA 92677


So my friend Richard, super-hardcore-Chipotle fan, wanted me to review Chipotle. I knew going in what I was going to think about the place, but he persisted. Richard has even gone so far as to say, that if he could eat at one place for the rest of his life, he would want it to be Chipotle. Let's see if that would be a good choice.

Chipotle was founded in Colorado in the early 90's, and they are closing in on 1,000 stores. The food is prepared assembly line style. You choose between burritos, bowls, tacos, or a salads. You then choose the meat and toppings. So after going through the line, this is how it all turned out.


Here is the burrito before I cut into it. I chose the Barbacoa Burrito and added guacamole for an extra $1.65. The burrito was priced at $5.95, so that brings this to an $8 burrito after tax. I have paid more for burrito's, so an eight dollar burrito is no big deal. This one is good sized, but I have since learned that you can ask for double meat, and double wrapped burritos for the same price. Lets see what the burrito looks like on the inside.  


The few times I have been to Chipotle, I have always been disappointed with the amount of meat they dole out to you. This was no exception here. I will definitely ask for double meat next time. The extra guacamole that I got on this burrito made this one of the better burritos that I have ever had at Chipotle.


This is the inside of Richard's burrito. He always talks about how he loves the rice at Chipotle. In fact in his burrito he got double rice. I feel that the rice adds nothing to their food, but filer. The rice seems taste less to me.


Another complaint about Chipotle is that there is no heat in any of their food. Even with the hot salsa that I chose for my burrito, it really does not pack a punch. The only hot sauce that they carry is Tabasco, and that is just a poor man's Tapitio. 

I have been trying to figure out why people are so fanatical about Chipotle, and why I am not. The reason I dislike it, and probably the reason other people are so excited by it is, that it is Mexican food for the masses. It is safe Mexican food, that even seven year old girls would eat. There are no big flavors, and no matter what you get, it will all taste the same. 

Living in Southern California, I have become spoiled, and do not know what it like to live where I can not get good Mexican food. So, I think that is why I am so put off by Chipotle. I do not think I will ever crave this place, like my friend Richard here. 

Out of five peppers, five being best to zero being worst, Chipotle gets two peppers, (which is two more than they have ever used in any of their cooking, just kidding, I could not resist that one!).

For more information on Chipotle, click here: http://www.chipotle.com/#/land

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